portfolio

Below is a snapshot of some of my favourite recent projects!

Mala the Brand

Objective: To raise product and brand awareness of Mala’s F/W 2020 collections in high profile lifestyle publications across Canada + the US.

Services: PR strategy; Media + Influencer Outreach, Consulting on Brand + Business Partnerships

Results: Achieved earned media placements in notable publications including Refinery29, InStyle Magazine, CBC and more.

FAIR. Jewelry

Objective: Holiday campaigns to raise product and brand awareness of FAIR. Jewelry’s F/W 2020, 2021, and 2022 collections in local + national publications to generate buzz ahead of the holiday shopping season.

Services: PR strategy; Media + Influencer Outreach

Results: Achieved earned media placements in notable publications including CTV National’s Your Morning, Chatelaine, FASHION Magazine and more.

Supercrush

Objective: To raise product and brand awareness of Supercrush across Canada + the US through listicle opportunities in the beauty and lifestyle space over a three-month period in spring 2022.

Services: Targeted Media + Influencer Outreach

Results: Achieved earned media placements in top tier beauty and lifestyle publications including Allure, ELLE Canada, StyleCaster and more.

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