about

Hi, I’m Krystal! Almost seven years ago, after starting a family, I quit my fast-paced, demanding agency job in pursuit of a better work-life balance. This scary (at the time) decision led me to where I am today: working with small businesses and brands that align with my own personal values, interests and priorities to help tell the stories that matter to them — and I’ve never looked back! With 10+ years of communications and public relations experience, both in-house for corporate brands like the Vancouver Canucks and Seaspan Ship Management Ltd. and client-side with a range of clients that have included Science World, Famoso Neapolitan Pizzeria, Smash + Tess and more, I have had the opportunity to work with amazing brands + people, gaining invaluable experience along the way. Most importantly, I’ve discovered that my passion and expertise lies in working with socially-responsible and community-minded (often small) businesses to help tell their stories where it matters most.

As an expert in strategic and creative communications, my goal is to help you craft, tell and amplify the stories you want your business to be known for in the places you want to be noticed. And, as an entrepreneur myself, I get what it means to put everything on the line to pursue your passion - but also to have fun while doing it. I truly love what I do, and a big part of that is working with clients that I love!

Out of the office, you’ll find me making the most of my time with my family, which includes my three busy kiddos, husband and our yellow lab, Kona. As a born and raised Vancouverite who is now lucky to call Vancouver Island home, I’m all about the next outdoor adventure…with a glass (or should I say a travel mug) of wine in hand, of course. ;)

Ready to get started? Let’s talk!